Objectives
The problems the project set out to solve.
- The company had decades of industry reputation but no professional online presence.01
- Technical products like collets and chucks were hard for buyers to explore online.02
- B2B buyers need proof of reliability before contacting a manufacturer.03
- Enquiries depended on phone calls and personal visits.04
- Buyers wanted to know why they should choose BKI over competitors.05
- New clients couldn't easily find the factory location.06
- Word-of-mouth trust wasn't visible to new visitors.07




