Objectives
The problems the project set out to solve.
- A catalog of sixteen shows was hard to browse without clear organization.01
- Listeners had no single place to see the newest episodes across all shows.02
- The brand needed a sustainable revenue model beyond free content.03
- Website visitors needed an easy path to the mobile apps.04
- Punjabi and English content had to display cleanly together.05
- The platform wanted to grow its catalog with outside creators.06
- Accounts had to meet app store and privacy requirements.07




